International Marketing Managemeng-Field trip to LungSoon Ocean Group

LungSoon Ocean Group is a world leader in harvesting, processing, preparation and supply of quality tuna and seafood. From the ocean to the plate, LungSoon Ocean Group has established a global fishing, sourcing, selling, marketing and distribution network to bring quality tuna and seafood to consumers worldwide. It is a great opportunity for students to learn more about international business and marketing strategy.

First, there is a brief company introduction to all students. The introduction is about their facility planning and the structure of LungSoon Ocean Group. Students are welcome to look around the ships and the environment of the fishery harbour. After that, students are invited to look around the inside of the factory. The whole factory is a huge freezer to keep the fish and products fresh and safe. The product line is also introduced when visiting the factory. They also point out that, most customers think that frozen fish’s quality is not good. However, they do some work on the promotion to educate customers that super frozen is better. Providing their own Tuna in their own restaurants to prove the product quality. Change the image of the self-product.

To provide more information about the worldwide business of LungSoon Ocean Group, a sharing and Q&A section is conducted. Real-life examples shared by staff, related to dealing with products and prices with Thailand and US companies. The agent and regulations differences of different countries are indicated. Not only seafood and products, but they also provide pet food. There is a new factory which is in partnership with a US company. 

Some specific information like scientific checks before catching are also provided, students benefit much from the fishing industry. Besides, SDG is important to LungSoon Ocean Group. There is observer staff to ensure the size and type of every fish they catch are able to match the standard.