IB95黃曉芳_嘉鴻遊艇行銷部 IB95 Michelle Huang Marketing Department, Horizon Group ─轉動海上豪宅—行銷台灣驕傲Market the Pride of Taiwan — mansions on the sea
【記者林薈薰／綜合報導】
1. 請學姊簡述一下求學/工作背景。
Would you please briefly tell us your education and working background?
求學歷程 Education:
五專 外文系→屏商 翻譯系→中山大學 IBMBA
Foreign language and translation major in collegeàNSYSU IBMBA
工作經歷Work experience:
英文補習班講師 5年→貿易公司國外業務→中山產學研究中心專案管理 2年 (綠色育成中心/岡山環保科技園區專案)→現任職於嘉鴻集團行銷中心。
English teacher for 5 yearsà Sales representative of a trading company à NSYSU Operation Center of Industry and University Cooperation (Project management) 2 years à Horizon Yacht Marketing department 3 years
2. 請問為何想加入IBMBA?
Why did you join IBMBA?
在補教業工作累積了一段時間，期許自己對人生能有另一條道路的規劃，並且利用重新回學校的時間沉澱自己。
I felt like it is time for me to try and find new possibilities for my life years ago. So, I decided
to go back to school and learned something different.
3. IBMBA求學歷程對就職的影響?
Does IBMBA program give you any help or inspiration to your work?
兩年的學校生涯中累積了許多的商管知識，雖然因為時間的限制，在一門課學得並不是很多，但是在兩年之中也累積了一定的能量，對於日後在工作上遇到新的課題時很有幫助，因為我能夠很快地找到我需要的資源。
The 2 years at NSYSU really gave me a lot; not only on the academic things but people skills. We not
only learned academic knowledge but got chances to practice how to cooperate with different people
through team works. These things help me a lot in my work because I could apply the knowledge and
skills from time to time.
4. 為何選擇嘉鴻遊艇?
Why Horizon Yacht?
嘉鴻遊艇當時在尋找行銷人員，參考工作內容之後發現很符合我的期望。我希望能從事單純的行銷工作、展場規畫以及推行新產品等業務，Horizon在這方面的十分符合我的期望。也因為之前的工作經驗累積，讓我順利得到在Horizon的行銷職務。
The marketing position of Horizon meets my requests a lot. Horizon separates sales and marketing into
two departments, which is not very common in Taiwan. Taiwan companies usually mix sales and
marketing together. I would like to work in a simple marketing department then I could fully focus on
the marketing work.
5. 在嘉鴻遊艇負責的業務?
What do you do in Horizon Yacht marketing department?
在行銷中心要做的事情不少，簡單將工作區分為對內和對外兩個部分來說。
對內的部分主要是要與嘉鴻在高雄的四個工廠密切合作。協助各廠的新船推行或是維護工作。另外也要執行主管交辦的新計劃或活動規畫進行。另外，編列年度的廣告及公關費用也是行銷中心的重點工作之一，如何妥善應用廣告和公關預算是我們的一大課題。將預算平均且適當分配給不同產品進而創造最大收益是我們的目標。編輯Horizon公司季刊也是行銷中心的業務範圍將每一季發生的重點事項以及新資訊放在季刊中給同仁以及客戶們參考。
對外工作的部分則是要計劃每年度世界各地的遊艇展，決定是否參展以及後續的聯絡事宜。管理國外代理商的品牌推廣也是行銷中心的工作。時常與代理商保持密切聯絡以達到溝通無障礙、資訊無落差，讓公司的業務進行順利。每年嘉鴻也會接待一些企業、學校甚至是政府機關的參訪團體。這部分的聯絡和規劃事宜也是由行銷中心負責。
The marketing department plays an important role in Horizon.
We simply divide our work into two parts—internal and external.
Internal:
We work with Horizon’s four factories. We help with the new yacht marketing and maintaining existing
products. Planning domestic and oversea exhibition is another main job. Furthermore, annual
advertisement and public relation budget planning is also vital.
Allocating the budget and make the profit maximization is our goal. We also make Horizon magazine on
our own. The content of the magazine includes of the news of our company and global yacht news.
External:
There are various types of yacht exhibitions around the world. It is hard for Horizon to join each one. Thus, we have to evaluate each exhibition and decide whether Horizon joining or not. Marketing departments also manage and maintain the relationship with our oversea agents. Whenever they have any problems or need any help, we have to get to them in the shortest time. Horizon gets many requests of our company visiting. Marketing department is in charge of these requests.
6. 可否簡述目前為止在行銷工作中獲得的心得感想？
Would you please any feedback or ideas you have by working in marketing department?
行銷中心為一統整公司各方資訊政策以及連結外部資訊的平台。不僅是要隨時準備好接受新任務，也要有高度的執行力將計畫有效率地執行。在行銷中心工作的人，最重要的是要有願意和來自各單位的人溝通的特質，並且在想法和執行事情時要有充分的彈性，如此一來才容易在工作中得到樂趣和成就感。
Marketing department is the core platform of integrating information of Horizon. We need to be prepared all the time to deal with different missions and challenges we have any time. Also, we have to conduct the plans in an efficient way. People who want to work in the marketing department should be flexible and willing to work with others as a team.
7. 最後有沒有什麼建議可以給想走行銷領域的學弟妹? 如何在學校得到需要的知識? 自己需要充實哪方面的技能?
Would you please give some suggestions to people who are interested in marketing job?
公關公司、展場規劃、廣告公司都有碰觸到行銷的範疇。若是對行銷工作有興趣的人可以對這些產業進行研究並且找出自己最想踏足的一個。隨時準備好自己面對新的挑戰以及良好的人際溝通技能都是從事行銷工作重要的條件。
Actually there are many jobs that need marketing talents. For example, Public relation companies, exhibition planning and advertisement companies. If you are interested in doing marketing, these are some field that you may try to get in.
職場小秘訣 Office tip:
當老闆交派任務或是提出新想法時，不要急著說NO! 一定要先停下來想一想之後再提出想法。老闆提出來的事情一定有他的道理，其中奧秘只能由我們自己去體會了！
When your boss gives or raises a new opinion, please do not say “No“ at the first place. He or she becomes a boss because of some reasons. Look before you leap！ (By Helen)