In this week’s seminar in business management course hosted by IBMBA. It is an honour to have Mr. Chu and his team again, this time he is sharing the success story in Taiwan Fu Hsing with over 50 students in the classroom. Although the topic is the same as last year, Mr. Chu has some new insight and detail due to the market change and environmental changes. This time, the environmental changes related to geographical political issues. Mr. Chu and his team will give a deep analysis of the different departments of Taiwan Fu Hsing.

To be the 'Lock King' in Taiwan, Taiwan Fu Hsing has good revenue and results in this year. The media also describe Taiwan Fu Hsing as a successful company in Taiwan and the world. At the start of the speech, Mr. Chu provides a video to introduce Taiwan Fu Hsing. With his detailed description in the video, students get to know why Fu Hsing success in the first step. The reason why Mr. Chu made the video without a narrative, is he wants to improve the video time-to-time. In order to keep up with the market and provide the latest information to the target customers.

After that, Mr. Chu introduces the company profile to show the uniqueness of Taiwan Fu Hsing. As Taiwan Fu Hsing has some divisions in China and U.S., the environmental changes will affect the company much. Regarding the geopolitical issue these days, Mr. Chu share that Fu Hsing has some new strategies to deal with the problem. Because of it, Fu Hsing is able to grow in this unstable moment.

Jack, the human resource manager of Taiwan Fu Hsing introduces the culture of the company. He believes that the company culture is the strength of Taiwan Fu Hsing and that they can become so successful. CSR is important for Taiwan Fu Hsing, they encourage employees to help society and the company also have different CSR activity. Not only Taiwanese employees, but they also support overseas workers to chase their dream. The dreamer project is introduced that to show Fu Hsing cares for everyone in the company. Students benefit from the whole concept and have a new view related to human resource management.

Andre, the product manager of Taiwan Fu Hsing introduces the product development of the company. He emphasizes business, people, and technology are the key to the product development of the company. He proves that a lock is not just a lock, a lock can be so much different from what you think a lock can be. The new technology allows locks to operate without physical touch. A smartphone or smart home device can make everything happen, detail explain are provided through the product introduction.

The second half is a case study, students are divided into groups and try to provide opinions on the challenges that Taiwan Fu Hsing faces. After the discussion and sharing, Mr. Chu gives some recommendations and comments on students' work in a practical way with possible solutions. The change below are discussed in the section:

U.S.-Taiwan-China relationship
Trade dispute, punitive tariff
Soften post-pandemic economy
International inflation pressure
Rate and scale of technology evolution

Guest Lecture - Successful story: Taiwan Fu Hsing